Sports Tourism & Destination Marketing
SPORTS TOURISM & DESTINATION MARKETING
Increase Tourism and Economic Impact
Since the mid 1980's cities across the U.S. have realized the economic benefit of attracting major sporting events, meetings and conventions to their communities through the establishment of "sports commissions". These commissions serve as a clearing house and agency designed to attract, develop and host sports events which enhances the reputation of your city, state or region as a first class event destination.
Our goal is to increase tourism, create measurable economic impact opportunities and secure events which generate significant public relations and awareness. We will help you develop a Strategic Marketing Plan, establish on-going relationships with industry stakeholders.
Our production team can create and produce an annual “signature event” for your destination. Our communications team will create a media plan and develop a campaign to promote your destination.
Diane McGraw, CEO
Since 1988, Diane McGraw has been a pioneer and leader in the sports and tourism industry. She has hosted, bid for and produced a variety of major international and national competitions and championship events on behalf of Los Angeles, Orlando, Philadelphia
and Louisville,
KY. She was a founding member and past Chair of the National Association of Sports Commissions representing over 400 cities across the U.S., now Sports ETA. In 2017 Diane was the first female inducted into the National Sports Commission Hall of Fame.
Following her career in sports, Diane became the Executive Director of Travel, Tourism and Film for the Commonwealth of Pennsylvania and is currently a member of the National Association of State Tourism Directors Alumni.
